Privacy Policy
Effective date: 14 July 2026. Last updated: 14 July 2026.
Luxor Partners LLC, 30 N Gould St, Ste N, Sheridan, WY 82801, USA. Contact: hello@glowmarketing.se
1. Who we are
Glow Marketing is a brand operated by Luxor Partners LLC. Luxor Partners LLC is the legal entity behind this website and is the data controller responsible for the personal data described in this policy.
- Legal entity: Luxor Partners LLC
- Trading as (brand): Glow Marketing
- Registered address: 30 N Gould St, Ste N, Sheridan, WY 82801, USA
- Contact email: hello@glowmarketing.se
- Website: apply.getglowmarketing.com
Glow Marketing is a marketing agency that helps weight-loss clinics in the United States acquire patients. The people who submit forms on this website are clinic owners and clinic decision makers requesting a free 30-minute acquisition audit call. This policy explains what we do with the information they give us, and with the information our website collects automatically.
This policy applies to apply.getglowmarketing.com, including the marketing opt-in pages and the SMS opt-in page at apply.getglowmarketing.com/sms-optin.
2. What data we collect
Information you give us
- Contact details: your name, email address, phone number, and the name of your clinic or business.
- Business qualification answers: answers you give in our forms about your clinic, such as your services, your current patient acquisition approach, and what you want help with.
- Booking information: the date and time you select for your audit call, and your time zone.
- Consent records: if you opt in to SMS, we record that you ticked the box, the exact wording you agreed to, and the date and time of your consent. We keep this as proof of consent.
- Anything else you send us: for example the content of emails, chat messages, or text messages you send us.
Information we collect automatically
- Technical and usage data: IP address, browser type and version, device type, operating system, referring URL, the pages you view on our site, and how you interact with them (clicks, scrolling, form field interactions, and session recordings and heatmaps produced by Microsoft Clarity).
- Cookies and similar technologies: identifiers stored in your browser that let us measure traffic and advertising performance. See section 5.
- Click IDs and campaign parameters: if you reach our funnel pages from an advertisement, the URL may carry parameters such as
fbclidandutm_*values. We store these so we can tell which advertisement brought you to us.
We do not intentionally collect special category data (such as health data about you personally), and we ask that you do not send it to us. Our service is business to business: the information we want is about your clinic, not about any patient.
3. How and why we use your data
We use personal data for the purposes below. Where the GDPR or UK GDPR applies, the legal basis for each purpose is shown.
| Purpose | Data used | Legal basis |
|---|---|---|
| Responding to your enquiry and arranging and running your audit call | Contact details, qualification answers, booking information | Steps taken at your request prior to entering a contract, and our legitimate interest in responding to business enquiries |
| Contacting you by email and phone about the enquiry you submitted | Contact details, qualification answers | Legitimate interests (following up on an enquiry you sent us) |
| Sending you SMS text messages | Phone number, name, consent record | Your consent (see section 4) |
| Providing our marketing services if you become a client | Contact and business details | Performance of a contract |
| Measuring and improving our own advertising and our website (funnel pages) | Technical and usage data, cookies, click IDs, and, for funnel leads, hashed email and phone (see section 5) | Consent where required for cookies and similar technologies, otherwise our legitimate interest in understanding which advertising works |
| Keeping records, resolving disputes, and meeting legal obligations, including proof of SMS consent | Consent records, correspondence, contact details | Legal obligation, and legitimate interests (defending legal claims) |
We do not use your personal data to make decisions about you by automated means that produce legal effects or similarly significant effects.
4. SMS text messaging
We send SMS text messages only to people who explicitly opt in on our SMS opt-in page at apply.getglowmarketing.com/sms-optin. The consent box is optional and is unchecked by default. You do not need to tick it in order to submit the form, to book an audit call, or to work with us.
No mobile information or SMS opt-in data is shared with third parties or affiliates for any purpose. Mobile opt-in data and consent are never sold, rented, or shared with third parties for their marketing or promotional purposes.
The only parties that ever handle your mobile number for SMS are the service providers we use to actually deliver the messages and to store your record, acting on our instructions and for no purpose of their own. They are listed in section 6. A phone number you give us on the SMS opt-in page is not transmitted to any advertising platform.
What we text you about
If you opt in, we send you two types of message and no others:
- Booking confirmations and reminders for the audit call you scheduled with us.
- Conversational follow-ups from a representative of Glow Marketing about the enquiry you submitted.
We do not send marketing or promotional text messages, and we do not send text messages to anyone who has not opted in.
Frequency, cost, and opting out
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP to any message to opt out. You will receive one confirmation that you have been unsubscribed, and we will send you no further text messages.
- Reply HELP for help, or email us at hello@glowmarketing.se.
- Carriers are not liable for delayed or undelivered messages.
You can withdraw your SMS consent at any time by replying STOP to any message, or by emailing hello@glowmarketing.se and asking us to remove you. Withdrawing consent stops future text messages. It does not affect the lawfulness of messages we sent before you withdrew it, and it does not stop us contacting you by email or phone about your enquiry unless you also ask us to stop that.
5. Advertising, analytics and cookies
We advertise our own services, and we measure how that advertising performs. This section explains exactly what that involves, and where it does and does not apply. Please read it alongside the commitment in section 4.
The distinction, stated plainly
- SMS opt-in page (/sms-optin). Mobile information and SMS opt-in data collected here are not shared with third parties or affiliates for any purpose, and are never sold, rented, or shared with third parties for their marketing or promotional purposes. That commitment is unqualified. In particular, phone numbers collected through the SMS opt-in page are not sent to Meta or to any other advertising platform.
- Marketing funnel pages (/optinA and /optinB). These are separate pages, with a separate form, used to book an acquisition audit call. They carry advertising and analytics technologies, and for leads submitted through them we share hashed identifiers with Meta as described below. This does not apply to, and does not affect, data collected on the SMS opt-in page.
Technologies we use on the funnel pages
| Technology | Provider | What it does |
|---|---|---|
| Meta pixel and Conversions API | Meta Platforms, Inc. | Measures which of our advertisements led to an enquiry or a booking, and helps Meta optimise the delivery of our advertising. The pixel runs in your browser. The Conversions API sends the same events from our server. For leads submitted through the funnel pages, this includes identifiers such as your email address and phone number, which are hashed (irreversibly scrambled) before they are sent, so that Meta can match the event to an account without receiving the plain values. It also includes click IDs and cookie identifiers. |
| PostHog | PostHog, Inc. | Product and funnel analytics. Tells us which steps of the funnel people complete and where they drop off. |
| Microsoft Clarity | Microsoft Corporation | Behavioural analytics: heatmaps and session recordings of how visitors interact with our pages, so we can find usability problems. |
These providers act as independent controllers or joint controllers for some of this processing, and they may use the data they receive in accordance with their own privacy policies. We use this data to measure and optimise Glow Marketing's own advertising. We do not sell your data, and we do not provide your contact details to any third party so that the third party can market its own products to you.
Cookies
Cookies and similar identifiers are small files stored in your browser. We use them to remember which version of a page you were shown (so that an A/B test stays consistent for you), to measure traffic, and for the advertising measurement described above. You can block or delete cookies through your browser settings, and you can use your device or browser controls to limit advertising tracking. Blocking cookies may stop parts of the site from working correctly. You can also opt out of interest-based advertising through the controls Meta provides in your Meta account settings.
7. International transfers
Luxor Partners LLC is registered in the United States, and our team operates from Sweden. If you are in the European Economic Area, the United Kingdom, or Switzerland, your personal data will be transferred to and processed in the United States, and may be processed by our service providers in other countries.
Where we transfer personal data out of the EEA or the United Kingdom to a country that has not been recognised as providing an adequate level of protection, we rely on the European Commission's Standard Contractual Clauses (and, for the United Kingdom, the UK International Data Transfer Addendum) as the transfer mechanism, together with any additional safeguards required. You can ask us for information about the safeguards that apply to a particular transfer by emailing hello@glowmarketing.se.
8. Data retention
We keep personal data only for as long as we need it for the purposes set out in this policy.
- Enquiry and lead records: kept for as long as you are a client, and for a reasonable period afterwards so that we can respond to follow-up questions and defend legal claims. If you never become a client, we keep the record for up to three years from your last interaction with us, and then delete it or anonymise it.
- SMS consent records: kept for as long as you are opted in, and for a period afterwards so that we can prove that consent was given and later withdrawn. Records of opt-outs are retained so that we do not text you again by mistake.
- Client records: kept for the duration of the engagement and for as long as we need them for accounting, tax, and legal purposes.
- Analytics and advertising data: retained according to the retention settings of the relevant provider.
You can ask us to delete your data sooner. See section 10 and section 11.
9. Security
We take reasonable technical and organisational measures to protect personal data against loss, misuse, and unauthorised access. These include encryption of data in transit over HTTPS, access controls and authentication on the systems that hold personal data, limiting access to the people who need it, and using established service providers who maintain their own security programmes. Identifiers sent to Meta for advertising measurement from the funnel pages are hashed before transmission.
No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your data has been compromised, contact us at hello@glowmarketing.se.
10. Your rights (GDPR and UK GDPR)
If you are in the European Economic Area or the United Kingdom, you have the following rights in relation to your personal data:
- Access: to ask whether we hold personal data about you, and to receive a copy of it.
- Rectification: to have inaccurate or incomplete data corrected.
- Erasure: to have your data deleted, where there is no overriding reason for us to keep it.
- Restriction: to ask us to limit how we use your data while a dispute about it is resolved.
- Portability: to receive the data you gave us in a structured, commonly used, machine readable format, and to have it transmitted to another controller where technically feasible.
- Objection: to object to processing based on our legitimate interests, and to object at any time to processing for direct marketing purposes.
- Withdraw consent: to withdraw consent at any time, where we rely on consent (for example, SMS messages and non-essential cookies). This does not affect the lawfulness of processing before the withdrawal.
- Complain: to lodge a complaint with a supervisory authority, in particular in the country of your habitual residence, place of work, or the place of the alleged infringement. In Sweden this is the Swedish Authority for Privacy Protection (IMY), and in the United Kingdom it is the Information Commissioner's Office (ICO).
To exercise any of these rights, email hello@glowmarketing.se. We will respond within one month. We may need to verify your identity before we act on a request. Exercising your rights is free of charge, and we will not treat you differently for doing so.
11. Your rights (California, CCPA and CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the following rights:
- Right to know: to request the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collecting it, and the categories of third parties to whom we disclose it.
- Right to delete: to request deletion of personal information we collected from you, subject to exceptions permitted by law.
- Right to correct: to request correction of inaccurate personal information.
- Right to opt out of sale or sharing: to direct us not to sell or share your personal information for cross-context behavioural advertising.
- Right to limit use of sensitive personal information: we do not collect sensitive personal information for the purpose of inferring characteristics about you.
- Right to non-discrimination: we will not deny you services, charge you a different price, or provide you a different level of quality because you exercised a privacy right.
We do not sell personal information
We do not sell personal information, and we have not sold personal information in the preceding 12 months. We do not sell or share the personal information of anyone we know to be under 16.
Under the CCPA as amended, disclosing personal information to an advertising platform for cross-context behavioural advertising can count as sharing, even where no money changes hands. The advertising measurement we carry out with Meta on the funnel pages, described in section 5, may fall within that definition. It does not apply to the SMS opt-in page: no mobile information or SMS opt-in data is shared with third parties or affiliates for any purpose.
Do Not Sell or Share My Personal Information
To opt out of any such sharing, email hello@glowmarketing.se with the subject line "Do Not Sell or Share My Personal Information", and include the email address or phone number you used on our site so that we can find your record. You can also opt out by rejecting or deleting cookies in your browser, and by enabling a Global Privacy Control signal, which we honour as a valid opt-out request from the browser that sends it. We will action your request and will not discriminate against you for making it. An authorised agent may submit a request on your behalf if they provide proof that you authorised them to do so.
12. Children
Our service is intended for businesses, and this website is directed at clinic owners and other business decision makers. It is not directed at children, and we do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, contact hello@glowmarketing.se and we will delete it.
13. Changes to this policy
We may update this policy from time to time, for example if we change the tools we use or the way we handle data. When we do, we will change the "Last updated" date at the top of this page and publish the new version here. If a change materially affects how we use your personal data, we will take reasonable steps to tell you directly. Please check this page from time to time.
14. How to contact us
For any question about this policy, or to exercise any of your rights, contact the data controller:
- Luxor Partners LLC, operating the brand Glow Marketing
- 30 N Gould St, Ste N, Sheridan, WY 82801, USA
- Email: hello@glowmarketing.se
See also our Terms of Service.